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Prof. Shafiullah Anis

Prof. Shafiullah Anis

Assistant Professor of Business and Commerce, Glocal University
MBA IIM, Lucknow, B.Tech (Civil Engineering) HBTI, Kanpur

EDUCATION

Qualification

Year

University

MBA (Marketing & HR)

2012

Indian Institute of Management, Lucknow

B.Tech (Civil Engg.)

2008

HBTI, Kanpur

 

RESEARCH INTEREST

  • 1. Consumer Culture Theory

  • 2. Brands

  • 3. Advertising

PROFESSIONAL EXPERIENCE

  • 1. Olam International, Nigeria. Regional Sales Manager, October 2014 to July 2015

  • 2. Reckitt Benckiser, Area Sales Manager, June 2012 to August 2014

  • 3. Ircon International Ltd. (Indian Railways), Asst. Manager (Civil) August 2008 to June 2009

  • 4. Visiting faculty HBTI Kanpur 2009

  • 5. Research Associate, IIM Lucknow. April 2012 to May 2012

SELECTED RESEARCH PUBLICATIONS DETAILS

  • 1. ‘Unraveling Religious Advertisements’ Effectiveness in a Multi-Religious Society: A Case of India’. Journal of Indian Business Research

  • 2. ‘Impact of Religious Iconography on advertisement effectiveness: Perspective of Majority and Minority faith in India’. 27th Australian and New Zealand Association of Management Conference 2013

  • 3. ‘Impact of Store Environment on Adult Consumers’ Impulse Buying in India’. International Conference in Marketing IIM Lucknow 2011