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Dr. Danish Hussain

Dr. Danish Hussain

Assistant Professor of Business and Commerce, Glocal University
Ph.D (Business Administration) FMSR, Aligarh Muslim University

EDUCATION

Qualification

Year

University

Ph.D (Business Administration)

2017

FMSR, Aligarh Muslim University

MBA (Marketing Finance)

2010

FMSR, Aligarh Muslim University

BA Honors (Economics)

2007

Aligarh Muslim University

Qualified Examination

  • Qualified UGC - JRF & NET,2012.

Research Interest:

  • Branding, Advertising and Consumer Behavior

Research Publications:

  • Hussain, D., Adnan, A,. & Khan, M. H. Making Celebrity Endorsements Effective for Any Type of Product: Empirical Evidence for Using Appropriate Celebrity Endorsers. Asia-Pacific Journal of Business Administration (Under Communication) .
  • Khan, M. H., Ahmed, S., & Hussain, D. (2019, October). Analysis of Bullwhip effect: A Behavioral Approach. In Supply Chain Forum: An International Journal (Vol. 20, No. 4, pp. 310-331). Taylor & Francis. Scopus Indexed.
  • Hussain, D. (2019). Celebrity use in Indian advertising: analysis and appraisal. International Journal of Indian Culture and Business Management, 19(1), 1-21. Listed in ABDC .
  • Hussain, D., & Khan, K. M. (2017) Understanding the effectiveness of celebrity endorsements. Indore Management Journal, 9 (1), 44-59.
  • Hussain, D. (2016). Ensuring a successful celebrity endorsement: A comparative study of match-up hypothesis and meaning transfer model. International Journal of Research in Computer Application & Management 6 (6), 82-85.

Review Assignments:

  • Reviewed research papers for Asian Journal of Economics, Business and Accounting published by SCIENCEDOMAIN International.