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School of Mass Communication

Objective of School

Over the last decade, India has witnessed extraordinary growth in the field of communication. The media and entertainment industry is experiencing an increase in the demand for requisite knowledge and professional skills to meet the challenges and to make use of the opportunities that exist today. The Glocal School of Mass Communication in response to these challenges offers a flexible academic programme of study in areas viz. Journalism, Media Studies, Development communication, Advertising, Public Relations, Photography, Radio, Television, Films, Animation, Graphic design, Multi-media, Media management and communication research. The programme curriculum is designed to familiarize students with various streams of the communication discipline, provides hands-on experience on all relevant skills and equips them for exciting career in communication and media industry. One of the overall objectives of this program in GSMC is to promote well - being in society through meaningful media practices.

Mission & Vision

The Mission of Glocal School of Mass Communication is to promote communication education that leads to modern, holistic, ethical and creative media practices, with a positive attitude on the individual, industry and society.

Programme

B.A. in Journalism and Mass Communication (BJMC)

Bachelor of Arts in Journalism and Mass Communication is an undergraduate Journalism course. Mass Communication covers the study of the constituents of mass media such as newspapers, news channels, magazines, cinema, films, radio, television, photography, etc. which is used to convey information to the audience. In other words, this degree course is the academic study of various means of communication by which students convey information to large segments of the population through mass media. The duration of the course is three years that provides many job opportunities.

How is B.A. Mass Communication Course Beneficial?

Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity. A degree course in mass communication opens doors for a variety of careers in films; TV, publishing, journalism, editing, direction, filmmaking, production, etc..

  • Opening up of media sector for foreign investment is expected to create new jobs in the field for degree holders.
  • Today there is a huge demand for B.A. in Journalism and Mass Communication degree holders as more and more TV channels will come up in the coming times.
  • Technically qualified media professionals have plentiful opportunities in India as the country is the largest producer of films in the world.
  • Media Corporation like Prasar Bharti, UTV, Times Group, CNBC, Viacom, BBC, Jagran Prakasharn, Zee Entertainment, HT Media, etc are some of the large media groups which offer very well-paid jobs in the field of mass communication.

Teaching Pedagogy:

The teaching-learning of the programme would be organized through lectures, tutorials, practicals, projects, presentations, workshops, seminars and hands-on training. Practical sessions are incorporated as an important component in most of the papers, with hands-on training in the use of various equipment, such as Cameras, Editing Machines and many others

FILMMAKING IN GSMC

The Glocal School of Mass Communication is designed for a new generation of storytellers: visual and performing artists who share a passion for motion pictures and want to learn by making their own projects. Student will learn to become a Director, Cinematographer, Editor, Sound Designer, Art Director, Screen Play Writer, Animator and many other fields by hands-on experience, trial and error, feedback and correction, and questions and answers. Filmmaking demands the integration of knowledge that distinguishes the GSMC from many other Media schools.

UPCOMING STUDIO

In Glocal School of Mass Communication we are going to build a state of art Electronic Media Production Centre with latest technology being currently used by the media industry. It will be equipped with TV studio with multi-camera production facility, adequate number of cameras for Digital Still photography, and High-Definition Video cameras with accessories for outdoor and studio shoots.

PRODUCTION EQUIPMENTS

GSMC is equipped with software’s like Adobe software and Final Cut Pro non-linear editing suites. Additional facilities include digital audio work stations, sound recording and editing facilities, multimedia lab with relevant software for print journalism and still photography units.

INDUSTRIAL EXPERTS

Students will have access to in-depth training by professionals currently working in the industry in producing programs such as documentaries, commercials, television features etc. Eminent professionals from industry will be invited to train students in various media fields.

FUTURE ASPECTS:

  • Journalist: Print and Broadcast
  • Film maker
  • Documentary film maker
  • Jockey: Radio and Video
  • Advertising
  • Animation
  • Graphic Designer
  • Production: Director, Cinematographer, Editor
  • Online Media Content Provider
  • Photographer
  • Education Sector
  • Public Relation

& Many More…

Certification

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  • Lecture 1.1: 30 min

    Introduction

  • Lecture 1.2: 25 min

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  • Lecture 1.3: 10 min

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  • Lecture 1.5: 35 min

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  • Lecture 1.6: 20 min

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  • Lecture 1.7: 30 min

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  • Lecture 1.8: 25 min

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  • Lecture 1.9: 06 questions

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    Maragaret Ellinger Professor

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    Alphonse Travis Assistant Professor

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    Bernardina Verde Lecturer

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